Product Enrichment

Modified on 2015/03/09 11:13 by Elisabeth Knulst — Categorized as: Uncategorized

PANDORA LIBRARY – PRODUCT PANDORA Library is divided into two main sections, MEDIA and PRODUCT. The PRODUCT section of the application is to maintain product information. The main source for all products within PANDORA is AX (ERP system). AX however does not cover the Marketing information about products, the relation between products or the images of products.

HOW TO ENTER PRODUCT

PRODUCT ENRICHMENT

This section covers the “Product Enrichment” which is the main area where product information is maintained. Obviously, the user profile determines which information can be accessed by the user. The “Product Enrichment” is only accessible for people who have the profile:

• Admin (Access to all markets) • Global Product Manager (Access to all markets) • Global eCom Manager (Access to all markets) • Local eCom Manager (Access to the local market)

PRODUCTS ENRICHMENT

When clicking on a specific product, in the search result, PANDORA Library redirects to a detailed page of the product.

ENRICHMENT OF SINGLE ITEMS

If change is needed on a single product, then enter the detailed product page as shown above. Then make sure that the product is set to the correct market that needs change.

Local Product Consumer name: Product name used on the eCom and .net site. Should be translated from Product Consumer name. If not filled in Product Consumer Name will be displayed Local .net Description: SEO optimized product description used on .net. Should be translated from .net Description. If not filled in .net Description will be displayed. Local Sales Description: Product description used on eCom site. Should be translated from Sales Description. If not filled in Sales Description will be displayed. Local Unique Selling Point (USP): Used for ESSENCE products on .net only. Should be translated from Unique Selling Point (USP). If not filled in Unique Selling Point (USP) will be displayed. Local ESSENCE COLLECTION Poem: Used for ESSENCE products on .net only. Should be translated from ESSENCE COLLECTION Poem. If not filled in ESSENCE COLLECTION Poem will be displayed. Local ESSENCE COLLECTION Value: Used for ESSENCE products naming on tablet and mobile devices for .net only. Should be translated from ESSENCE COLLECTION Value. If not filled in ESSENCE COLLECTION Value will be displayed. Local Release date: Date the item is set to release on the local market. If not changed, it will inherit the date from Global Release date. If the local date has to be before Global, please contact [email protected] Local Preview Date: Date the preview is available for .net. This is not used for eCom markets and is not related to when the product is available in eCom test system. Local short Description and Local Long Description: Are currently not being used

Note: Changes to descriptions will be available on the eCom and .net page the day after the change is made in PANDORA Library. REMEMBER TO SAVE CHANGES BEFORE LEAVING THE PAGE.

HANDLING AVAILABILITY AND PRICES FOR SINGLE ITEMS

Note: Changes to prices and availability will have effect on the eCom and .net page the day after the change is made in PANDORA Library. REMEMBER TO SAVE CHANGES BEFORE LEAVING THE PAGE.

ENRICHMENTS IN PRODUCT VIA IMPORT/EXPORT

The columns that needs enrichment for each new drop on eSTORE are:

Column E: Local Product Consumer Name Column G: Local Product Long Description –> not used currently Column K: Local Preview Date (dd/mm/yyyy) -> only if a product have another preview date Column M: Local Release Date (dd/mm/yyyy) -> only if a product have another release date Column P: LRRP in local currency -> only displayed on the local .net site Column P: eLRRP in local currency - > only displayed on the local eCom site Column Q: .net Availability (Available, Inactive, Discontinued, Preview) Column R: eCom Availability (Discontinued, Introduction, Not exported, Not sold online, Released for sale) Column T: Local Sales Description –> Product description used for local eCom site Column V: Local ESSENCE COLLECTION Value –> Used for ESSENCE products in local .net sites Column X: Local ESSENCE COLLECTION Poems –> Used for ESSENCE products in local .net sites Column AA: Local Unique Selling Points –> Used for ESSENCE products in local .net sites

Import of the Excel sheet with localized descriptions, prices and availability

From AX to PANDORA Library

All PANDORA products are created and developed in the Model Cap System. The model cap system is a product production system, which serves as a communication channel between the Copenhagen office and the factory in Thailand. It stores a 3D image of the product and is the initial source for the product number.

From the Model Cap System the product information is stored into AX = Axapta via an MS Excel Sheet. In AX the product development department adds master data to the product, such as product name, item number, barcode, weight, product hierarchy and the Recommended Retail Price. Once the product information has been entered in AX, the product is approved and activated by pressing the “launch” button, which indicates that the product is ready for use in marketing material.

Once the product has been “launched”, one single dataset is prepared from multiple tables in AX. The dataset contains information that is provided to multiple systems, including PANDORA library. The single dataset is made available in a consolidated dataset on a central location.

The upload from AX into PANDORA Library is performed automatically. The product data sheet is populated based on the information entered from the AX system. The datasheet provides the primary details on the product such as product number, product name and price. The new data is placed within PANDORA Library – PIM. The products are given the status “new in PANDORA Library” and the workflow starts as part of the enhancement process.

Support

The Library team is available on [email protected]